So I went to Tubecon for the first time. I didn’t know just what to expect, except that there would be YouTubers and their fans. In addition, I had heard about a “drop off zone” for adults, you know, to keep us old-timers out of the way.
I escaped the drop off zone and happened to catch an interesting discussion on the main stage, called “The Greatest Panel of All Times”. It featured some of Finland’s most famous YouTubers, namely Miklu, Nova, pahalapsi, and Mandimai.
The panel was moderated by another popular YouTube star, Roni Back. TheManninen from a youth radio station Ylex also participated, giving insights on what it is like to maintain a corporate YouTube channel.
It was a laid back discussion and revealed what YouTubers consider relevant and interesting. How many subscribers do you have, when did your channel take off and why, does your channel have a theme, what’s the most embarrassing video you’ve published, have you deleted videos, who are your YouTuber idols, etc.
As people are different, so were the panel members. For example self-criticism varies a lot; some typically shoot only once and publish, while others repeat until they think the clip is perfect. Also the tools they use for filming and editing vary from free apps to very professional software.
However, more intestesting were the things that these YouTubers have in common. In particular, they want to be in charge from start to finish, making their own rules. They come up with the topics, shoot the videos, edit them, publish, share, and then take part in discussions. Sometimes they can have friends appearing in their videos, but they still do all the work themselves.
Another similarity between YouTubers is that they are somewhat self-educated on their hobby. There are tutorials on the web, guide videos on YouTube (naturally), and other YouTubers offering their help.
Video as a media is becoming more and more important in institutional education. Hower, I am certain that self studies and intrinsic motivation are crucial in order to become a star YouTuber, also in the future.